Chicago and Chicago Home and Garden

o list of the best periodicals in Chicago could leave out Chicago Magazine and Chicago Home and Garden, both of which are published by the Tribune Company.  The magazine encompasses every aspect of Chicago’s social scene and major events.  Chicago Magazine reaches about 1.5 million readers, and they both are of the most successful periodicals in the Windy City.

As I’ve stated earlier, one of my favorite things about Chicago Magazine is that it knows its audience.  The magazine is clearly targeting adult readers that live in and around Chicago, are interested in cultural events, and have some disposable income to devote to entertainment and leisure.  It covers events that its audience would be interested in, like new restaurants and social hot-spots, literary events, interview with important Chicago personalities, extensive event calendars, and special features like their Salary issue, which feautures various salaries of hundreds of Chicagoans of various occupations.

The final reason I’m such a fan is that they know how to use cyberspace exceptionally well to market their magazine.  They entice readers in with a nice design and a few articles from each issue.  Chicago Home and Garden keeps a running blog of design ideas on their website that’s insightful and well written.

If you want to be keyed in to whats happening in Chicago, you’ve got to read Chicago Magazine.